FILL YOUR RESTAURANT IN JANUARY BY USING THE
“NO-PEEKING” PROMOTION
ALL DONE-FOR-YOU!

Easily Bring Back Your Existing Guests during January (Who’ll Spend Large Amounts of Ca$h) With Our Program That’s EASY and INEXPENSIVE!!

Who's the easiest person to sell?

Every marketing guru, including every marketing book ever written, tells us the easiest person to sell is an existing guest (one that's already done business with us and knows who we are)…

Well, for once they are right!

However, most of the time those high-priced gurus (who've never owned a restaurant) give us advice that doesn't work… or it's too expensive (like radio, TV, Yellow Pages, etc.). What’s even more depressing is that if you do spend outrageous amounts of money following their advice, and you can’t brutally and honestly measure the results, so you’re never sure if that TV ad was worth the money!

“No peeking”! works!!

The envelope you received this letter in (as well as the sample certificate) is part of our No Peeking Promotion. Here’s how the program works:

1. Determine How Many Envelopes You Want To determine this number, calculate how many tables you’ll serve between the dates of November 25th and New Year’s Eve. The minimum amount is 1000 with some of our restaurants electing to print up to 11,000 envelopes. Why so many? Once your guests realize the potential with the prizes they can win, some will re-visit your restaurant 2 and 3 times during the “hand-out” stage to increase their chances of winning.

2. Determine Your “Prizes” Prizes can range from a $100 gift certificate to a Free Soft Drink…we have done over one million envelopes so we can help you decide your prizes.

3. Determine How Many Winners of Each Prize Obviously, the higher the prize amount, the lower number of winning certificates of that prize are printed. The goal is to print minimal amounts of high dollar winning certificates with the bulk of the prizes printed being free appetizers, free desserts, etc.

4. Hand-Out Stage You decide the hand-out period… as stated before, typically this period runs from the day after Thanksgiving to New Year’s Eve. Your server approaches the table (or your cashier talks to the guest at the register) and asks if they would like to participate in the “No Peeking Promotion,” explaining to the guest that all they have to do is come back during the month of January to find out what they’ve won! Also, they are free to come back multiple times during the hand-out period to collect as many No Peeking envelopes as they want… That’s it!

5. Reap The Benefits! During the month of January, you’ll be flooded with guests redeeming their No Peeking envelopes… The envelopes must be opened in front of your server, and there is only one envelope per table allowed. Since most of the prizes won are lower in value, you’ll typically only be giving away one free appetizer or one free dessert, yet your guests will be buying dinner… and THEY’LL KEEP COMING BACK ALL MONTH until they’ve gone through all the envelopes they’ve collected! Each time with a different envelope, hoping to win the Big Prize.

We have seen upwards of 56% return with 35% being the normal…

This is a Very Simple, yet very effective program because your guests love the idea of getting something free as well as the excitement generated when opening the envelope. So fill your restaurant in January with your best customers (the ones that spend money with you at very little cost).

AND… Its All Done FOR You!!!

We create and print the envelopes and gift certificates, stuff and seal the envelopes, and then ship everything directly to you to start handing out the day after Thanksgiving (or whenever your Hand-Out stage is).

Have a great marketing day